Thursday 1 January 1970
The Big Story - Handpump Hijack Campaign
For generations, a handpump on the bar has been a sign of quality. Where cask is well kept, consumers can be sure of a spotless cellar, well-trained bar staff and a commitment to offering the best of UK brewing.
Now, Carlsberg Marston’s Brewing Company – one of the world’s largest brewery conglomerates – has resorted to misleading consumers by hijacking the handpump to serve its “Fresh Ale” product. CMBC says this is “preserving the beloved hand pull ritual that delivers the traditional theatre of serve that ale is famed for”.
Click the title or the image to read the full article on CAMRA's national website.